Checklist

The Essentials Every Small Business Website Actually Needs

It's easy to overthink a first website. In practice, a short list of essentials covers most of what a visitor needs to decide to contact you.

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A clear headline about what you do

Visitors should understand what you offer within a few seconds, without having to read a paragraph first.

What you offer, spelled out

A short, specific list of services or products beats a vague "we do everything" every time — it helps the right customers self-select.

Proof it works

Even one or two short testimonials add real credibility that pure marketing copy can't.

One obvious way to contact you

A single, prominent way to reach out — ideally something as low-friction as WhatsApp — removes any doubt about the next step.

Template for your type of business
Floating WhatsApp button
Mobile-friendly design
Your colors, logo and photos
Free HTML download

Frequently asked questions

Is the website really free?

Yes. The editor and the HTML download are free, no credit card needed. Each browser can download one free page. You only pay if you want us to publish it on your own domain or build something more complete.

Where do I host it after downloading?

You can upload the file to free hosting such as Netlify, GitHub Pages or Cloudflare Pages, or to any hosting you already have. Our professional One Page includes domain, one year of hosting and publishing.